What is R-U-IT?

Are you an unsigned artist with the passion for singing between the ages of 13 – 17 (not signed to a label/record company)? If so, R-U-IT is the perfect opportunity for you. R-U-IT levels the playing field for artists like you because it excludes entries from anyone who is signed to a label record deal, so you are not competing with well-known artists, or artists with a label behind them. This is why the competition is called R-U-IT.

Our Story

R-U-IT is designed for solo artists, duos, groups, bands, and singers who are looking for exposure, recognition, and a chance to be noticed by industry professionals. The goal of R-U-IT is to find an outstanding, talented performer: a band, singer, or solo artist...a newcomer...raw or polished - the “gem” that needs to be discovered.

R-U-IT is a fresh and novel approach to music competitions. Yes, it offers a great prize, recognition, exposure, and the chance to be heard by a panel of industry judges. But, R-U-IT also takes it a step further and can put  the Grand Prize winner in direct, personal contact with a label executive who is the ultimate decision-maker to help you or offer you a recording contract.

This music competition offers the second place winner the opportunity to be mentored by a staff member of a record company and more. This a chance to directly network with a industry professionals to get guidance, advice, feedback, to prepare your for future advancement in your career.

R-U-IT offers this opportunity for any 12-17-year-old wanting to enter and is accepting all genres of music performance.

The Grand Prize Winner can win a non-exclusive single artist development package (when available and listed on contest details) which includes recording a single with a reputable producer, along with a full experience package. Second Place winners will also be awarded prizes.

GRAND PRIZES vary, all competitions have their own unique prizes.

Meet the team


Kiki Dolas

Founder & CEO

Greek G

First God, then find yourself, and then come find me, I am honest, caring, and loyal to the core, I first and formost put my 5 children first, and then I take a leap of faith in anything my heart desires, I have no fear in any adventure I conquer, and if you really know me, then you know theres truth to every word, My family and myself for several years had the boston pizzeras here in vegas, I was the first woman to own and operate a nightclub PULSE, one of the hardest, and most satisfying things I did, im the proud ceo of R-U-IT, a company which I started 4 years ago, and now iv collaborated with the recreational centers here in Las Vegas, to provide opportunity to all children., I am active in the Greek community, and love all kinds of charities, and assist when ever needed, I teach and follow the simple rule of life, LOVE WITH A FAITHFUL HEART, AND BE A GIVER, NOT A TAKER IN LIFE, AND EVERY MOMENT OF YOUR EVERYDAY LIFE PAY IT FORWARD, and last but not least, Im not here to judge you, im here to simply love you...xoxo kiki/ GREEK G


Robert Sierra

Vice President

Vegas Big Rob

Robert Sierra AKA "Vegas Big Rob" is the founder and former president of the Alhambra Softball Association, current owner/partner of Sierra Media Group, LLC, R-U-IT  Talent Search, and owner of Vegas Custom Print. Vegas Big Rob focuses on helping others, and reaching the stars. The only way to reach success is to work hard, do not lose site of the goal, commit, and help those along the way to your success. Started in the music business as a local DJ who worked his way up to perfection to work with some of the industries best. He has worked side by side with several celebrities and musicians who still are in the business.

"To create opportunity for our youth nationwide. Together we will reach for the stars"

Meet our sponsors

 Click here for sponsor website



Don't hesitate, competition slots are going fast. If you are it, do not miss your chance to win the grand prize. Register today for the upcoming auditions.

ARE YOU IT? Presented by:

Sierra Media Group, LLC R-U-IT Talent Search